Officer's Choice Red Prestige Whisky

Launched in 1988 and positioned in the regular whiskey segment, Officer’s Choice Whisky is one of the largest whisky brands in the world and also one of the largest exported spirits brand with a presence in over 18 countries. It is growing at a CAGR of 14%, over the last 5 years & has registered a sale of 20 million cases in 2013­-2014.The brand is positioned on the platform of ‘righteousness’ and encourages consumers to make the right choice in life and awaken the hidden Officer within them.