Officer's Choice Blue Pure Grain Whisky
A premium variant of Officer’s Choice, it is a fine blend of scotch malts and select Indian grain spirits. It is the only whisky to cross 3.5 million cases in the second year of its launch. An elegantly designed, well- shaped pack gives it a premium and scotchlike look and feel. It is also the first brand in the alcobev industry to introduce the innovative TwistLock and TearOff caps. The brand connects to the target audience of young, modern and progressive consumers by asking them to take a stand against social wrongs and is brought alive through the clarion call of ‘Raise Your Voice’.